We are behavioral-change experts specializing in behavioral economics.

We live to decipher why.

We created the Lab to help our clients understand the full picture of how people make decisions in their daily lives. We know that current market research techniques can tell you the who, what, when and where, but not truly why people buy or will buy your brand.

That’s why we set out to rethink and redesign the entire process, creating behavioral-economics research tools that help our clients understand how people really think.

We are experts in behavioral economics, experimental psychology, organization development, advanced research methodology and marketing innovation.

  • Christian Goy

    CO-FOUNDER/
    MANAGING DIRECTOR

    Smart brands solve customers’ problems. We created BSL to help those brands redefine the way they see and understand people to create better solutions.

  • Tim Gohmann, Ph.D.

    CO-FOUNDER/
    CHIEF SCIENCE OFFICER

    The next horizon in understanding human behavior is the discovery of those mental structures and habits we use to make everyday decisions.

  • Ron Mundy

    CO-FOUNDER/
    CHIEF OPERATIONS OFFICER

    We rethought and redesigned the entire research process to deliver against the true promise of research — to deliver actionable and valuable insights.

  • Scott McAfee

    CO-FOUNDER/
    CHIEF CREATIVE OFFICER

    It’s not enough to know what customers did last year, last quarter or even last week. We need to anticipate what they’re going to do and how the brand can be there when they do it.

  • Victoria Vassileva

    BEHAVIORAL SPECIALIST

    “Consumers are statistics. Customers are people.”

    – Stanley Marcus

  • Lacie Griffin

    Financial Supervisor

    Don’t settle for good, only accept great.

Talk to us

512.476.7949
contact@behavioralsciencelab.com

Visit us

2222 Rio Grande
Building C, Third Floor
Austin, Texas 78701