We created the Lab to help our clients understand the full picture of how people make decisions in their daily lives. We know that current market research techniques can tell you the who, what, when and where, but not truly why people buy or will buy your brand.
That’s why we set out to rethink and redesign the entire process, creating behavioral-economics research tools that help our clients understand how people really think.
Smart brands solve customers’ problems. We created BSL to help those brands redefine the way they see and understand people to create better solutions.
The next horizon in understanding human behavior is the discovery of those mental structures and habits we use to make everyday decisions.
We rethought and redesigned the entire research process to deliver against the true promise of research — to deliver actionable and valuable insights.
It’s not enough to know what customers did last year, last quarter or even last week. We need to anticipate what they’re going to do and how the brand can be there when they do it.
“Consumers are statistics. Customers are people.”
– Stanley Marcus
Don’t settle for good, only accept great.