Step into our world as we shed light on the future of successful marketing strategies in real-world applications.

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Keys To Millennial Banking Success

The study highlights why and how millennials engage with banks and how behavioral economic principles not only help banks better understand what really influences the decision process, but how they create lasting brand loyalty.

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Myth vs. Reality of the Luxury Car Purchase

The objective of this study was to understand the motivations and processes driving the luxury car purchase decisions among African Americans in order to determine if the concept of psychological impact is still useful.

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The Science of Why She Chose Your Store 

The objective of this study was to understand the decision processes of Millennial moms, who did the bulk of the shopping for their households, to determine whether or not they are different from other shoppers and, if so, how?

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Cracking the Code on Why We Give to Charities

The objective of this study was to understand the decision processes used by donors in making charitable donations, so that prospective donors could be effectively engaged and persuaded to donate to our client.