Humans can talk about their choices, desires, preferences and future actions all day. What they can’t do is understand and communicate why. Because individuals often cannot conceptualize and explain what economic and psychological factors drives their behavior, we invent and apply behavioral-economic research tools that allow people to reveal the true basis of their behavior.
Our proprietary research services and measuring tools are based on disciplines in phenomenology, hermeneutics, decision theory and system theory, delivering easy integrable, measurable, validated, precise, bias-free and 100% human-driven insights.
As result, we are able to evaluate precisely what drives preference and purchase, helping our clients to create and maintain sustainable value and growth, and reduce the risk on their financial investments.
Brand equity is a combination of the multiple facets of a brand experience. BrandEmbrace® takes into account what these experiences are and how they add up to produce a loyal and engaged customer.
Ultimately the BrandEmbrace Index® identifies and quantifies the strength of the brand.
The BrandEmbrace Index® indicates a person’s cumulative experiences with a brand. By identifying all elements that play a role in brand engagement — cognitive, social, environmental and economic — we help our clients’ overall operations become more efficient, more effective and more profitable.
Ultimately, BrandEmbrace® helps brands identify their customers’ true needs across all touch points, how those needs are satisfied and how brands need to continue to develop the relationship to create and maintain stronger brand loyalty.