Predict peoples' choices and why they happen, today.   


We apply behavioral economics to turn your toughest challenges into opportunities.  


80% predictability and battle tested against the biggest brands in the world, why wouldn't you use it?


Shift your thinking and transcend into a new era of human insights. 


What our clients are saying ...

The Behavioral Science Lab team identified the key factors behind how our customers make product choices and provided us with actionable insights to improve our business results.
— Jeremiah Bentley — Vice President, Marketing & Customer Engagement (Texas Mutual Insurance)