We explain why consumers make seemingly irrational decisions. 

 
 
 
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We merge the power of psychology and economics to provide an unparalleled predictive view of WHY brands are bought.

 
 
 
 

Transcending a new era of human insights. 

 
 
 
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Today's news. Tomorrow's thinking. 

 
 
 
 

 

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What our clients are saying...

 
 
The Behavioral Science Lab team identified the key factors behind how our customers make product choices and provided us with actionable insights to improve our business results.
— Jeremiah Bentley — Vice President, Marketing & Customer Engagement (Texas Mutual Insurance)