Humans are complex, so why use the same methodologies you know don't work? 

 
 
 
 
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Predict any decision without biases.

We know that current market research techniques can tell you the who, what, when and where, but not why people buy or value your product or service. That is why we pioneered BrandEmbrace® — the first of its kind, validated behavioral economics tool that provides a clear, predictive and reproducible view of how people make purchase decisions while measuring the degree to which a brand satisfies the buyer’s Expectation for any class of product or service in the B2C or B2B world . 

 
 

Act today, like you know tomorrow with 80% accuracy. 

 
 
 
 
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 BrandEmbrace® is the most leading-edge behavioral economics research tool that produces actionable and measurable insights to: 

 
 
  DEMYSTIFY  what factors turn potential customers into buyers

DEMYSTIFY what factors turn potential customers into buyers

  MATCH  the right customer with the right solution 

MATCH the right customer with the right solution 

  UNCOVER  satisfied consumers who should be targeted for repeat business, a bigger share or brand ambassadorship

UNCOVER satisfied consumers who should be targeted for repeat business, a bigger share or brand ambassadorship

  BUILD  behavioral economic models based on decision types 

BUILD behavioral economic models based on decision types 

 
 
 
  TEST  and predict trends and start-up market adoption 

TEST and predict trends and start-up market adoption 

 
  DEFINE  nudge strategies to increase engagement opportunities based on individual heuristics 

DEFINE nudge strategies to increase engagement opportunities based on individual heuristics 

 
  CREATE  independent AI platforms based on consumers' behavioral economic models

CREATE independent AI platforms based on consumers' behavioral economic models

 
 
 

Predictive outcomes for any industry around the globe.

 

Compare BrandEmbrace® to Other Choice Assessment Techniques:

 

By using BrandEmbrace you will avoid all known biases while receiving unique, valid, actionable and predictable intelligence on how your customers define expectation and make decisions.