We explain why consumers make seemingly irrational decisions. 

 
 
 
pexels-photo-166055.jpg

Case Studies

Insurance

 

Grocery Shopping

 
 
 

Transcending a new era of human insights. 

 
 
 
pexels-photo-166055.jpg
 
 
 

 

pexels-photo-166055.jpg

What our clients are saying...

 
 
The Behavioral Science Lab team identified the key factors behind how our customers make product choices and provided us with actionable insights to improve our business results.
— Jeremiah Bentley — Vice President, Marketing & Customer Engagement (Texas Mutual Insurance)