Design products and services that customers really want

We help you understand what psychological and economic factors really drives purchase and adoption for your product and services  (Utility Expectation).  

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Forecast product and service adoption with humans in mind

Create a specific unit forecast and solid basis for a pro forma P&L based on validated BrandEmbrace®️ measurement and individual Behavioral Economics models with a predictive accuracy rate of up to 80%.

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Create human decision models based on your needs

Model human decision processes to create a very specific, personalized, targeted and predicable go-to-market approach based on an individual's Utility Expectations for any of your products and services.