We help you answer your seemingly unsolvable problems.
We pioneer and apply advanced behavioral economic methodologies to solve our clients' toughest business problems, detect new growth markets, and enable transformations in product and service development.
Product & Service Development
Understand the Utility Expectation of your product or service and validate or simulate adoption rate and demand based on consumers' individual Behavioral Economics models with a predictive accuracy rate of up to 80%.
Product & Service Forecasting
Create a specific unit forecast and solid basis for a pro forma P&L based on validatedBrandEmbrace®️ measurement.
Human Decision Modeling
Model human decision processes to create a personalized, targeted and predicable go-to-market approach based on an individual's Utility Expectations.