We help you answer your seemingly unsolvable problems. 

 
 
 
 
 
susan-yin-63089.jpg

We pioneer and apply advanced behavioral economic methodologies to solve our clients' toughest business problems, detect new growth markets, and enable transformations in product and service development.

 
 
 

 
 

Our Services

15a658cf05feb1903b836910863f24ec.jpg

Product & Service Development

Understand the Utility Expectation of your product or service and validate or simulate adoption rate and demand based on consumers' individual Behavioral Economics models with a predictive accuracy rate of up to 80%.

pexels-photo-159888 copy.jpeg

Product & Service Forecasting

Create a specific unit forecast and solid basis for a pro forma P&L based on validated BrandEmbrace®️ measurement.

wallup-288745 copy.jpg

Human Decision Modeling

Model human decision processes to create a personalized, targeted and predicable go-to-market approach based on an individual's Utility Expectations.

 

 
 

By understanding consumers' Utility Expectation, we:

 
 
helloquence-61189.jpg
 
HELP answer what really drives Utility Expectation 

HELP answer what really drives Utility Expectation 

BUILD behavioral economic models based on decision types 

BUILD behavioral economic models based on decision types 

MATCH the right customer with the right solution 

MATCH the right customer with the right solution 

PREDICT why customers are going to switch or remain loyal  

PREDICT why customers are going to switch or remain loyal  

 
 
 
TEST and predict trends and start-up market adoption 

TEST and predict trends and start-up market adoption 

 
DEFINE nudge strategies to increase engagement opportunities based on individual heuristics 

DEFINE nudge strategies to increase engagement opportunities based on individual heuristics 

 
CREATE independent AI platforms based on consumers' behavioral economic models

CREATE independent AI platforms based on consumers' behavioral economic models

 
 

Our Clients and Partners

We feel privileged to work with them.