The Behavioral Science Lab research did two main things for us. It first validated our overall concept, giving us extra momentum as we transitioned into the next phase of development. Secondly, we gained insight into the specific needs of our customers. These insights not only contributed to the final design of our space, but helped shape our messaging.
The Behavioral Science Lab team identified the key factors behind how our customers make product choices and provided us with actionable insights to improve our business results.
The Lab helped us connect with the desires of our current and potential new customers to make sure our product offering is aligned with their needs.
We used our market research with Behavioral Science Lab to develop all the marketing strategies over a four-year period and in that time we increased online giving exponentially, and more than quadrupled end-of-year giving year over year.