The Behavioral Science Lab research did two main things for us. It first validated our overall concept, giving us extra momentum as we transitioned into the next phase of development. Secondly, we gained insight into the specific needs of our customers. These insights not only contributed to the final design of our space, but helped shape our messaging.
— Matt Ferstler — Co-Owner (FIRMSPACE)
The Behavioral Science Lab team identified the key factors behind how our customers make product choices and provided us with actionable insights to improve our business results.
— Jeremiah Bentley — Vice President, Marketing & Customer Engagement (Texas Mutual Insurance)
The Lab helped us connect with the desires of our current and potential new customers to make sure our product offering is aligned to their needs.
— Heather Lowe — (NetSpend)