While the media focused on Donald Trump’s denigration of women, war heroes, Latinos and Muslims, Trump was building not just support but commitment from his core target — working-class, non-college–educated white males — to get out and vote. What was juvenile and embarrassing to the intellectual was the “silver bullet” that gave Trump believability, causing his core target to identify with him.
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How Behavioral Science Lab helped create a new kind of charitable credit card
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With so many researchers, government agencies and consultants claiming to use behavioral science techniques, interest is booming! Learn why.
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Let’s actively try to apply the language of BE to the current presidential candidate discussion and determine whether value or obfuscation is the result.
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