We solve your toughest business challenges, detect new growth markets, and enable you to build solutions with purpose by applying behavioral economics.

 
 
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Our Services

 
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Helping Design Products and Services with Purpose

Build products and services that people will love, understand what drives adoption rate and simulate demand based on consumers' individual Behavioral Economics models with a predictive accuracy rate of up to 80%.

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Forecasting Seemingly Irrational Behavior

Create a specific unit forecast and marketing mix models based on validated BrandEmbrace® measurement and an understanding as to why people prefer your product, which is directly link to market share.

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Building Decision Models with Humans in Mind

Model human decision processes to create a personalized, targeted and predicable go-to-market approach based on an individual's preference and Utility Expectations.

 

 

Case Studies

 

FEMALE SHOPPER 

CHARITABLE GIVING

CREDIT CARDS

LUXURY CARS 

 

 

ORGANIC CPG

INSURANCE

 

Our Clients and Partners

We feel privileged to work with them.