Imagine we could tell you the truth about your customers.   

Then you would understand why people do what they do,  keep them as customers longer, build better products and increase your market share. 


We apply behavioral economics to solve your toughest business challenges, detect new growth markets, and enable change-makers to build solutions with purpose.



Our Services


Helping Design Products and Services with Purpose

Build products and services that people will love, understand what drives adoption rate and simulate demand based on consumers' individual Behavioral Economics models with a predictive accuracy rate of up to 80%.


Forecasting Seemingly Irrational Behavior

Create a specific unit forecast and marketing mix models based on validated BrandEmbrace® measurement and an understanding as to why people prefer your product, which is directly link to market share.

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Building Decision Models with Humans in Mind

Model human decision processes to create a personalized, targeted and predicable go-to-market approach based on an individual's preference and Utility Expectations.



Our Clients and Partners

We feel privileged to work with them.