Helping Design Products and Services with Purpose
Build products and services that people will love, understand what drives adoption rate and simulate demand based on consumers' individual Behavioral Economics models with a predictive accuracy rate of up to 80%.
Forecasting Seemingly Irrational Behavior
Create a specific unit forecast and marketing mix models based on validated BrandEmbrace® measurement and an understanding as to why people prefer your product, which is directly link to market share.
Building Decision Models with Humans in Mind
Model human decision processes to create a personalized, targeted and predicable go-to-market approach based on an individual's preference and Utility Expectations.